Porsche is the most attractive and liked brand in the USA

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Stuttgart. For the fifth time in a row, Dr. Ing. h.c. F. Porsche AG took first place in the brand ranking from the latest opinion poll “Automotive Performance, Execution and Layout Study (APEAL)” conducted by the US market research institute J.D. Power. As a result, Porsche has succeeded in moving even further ahead of other premium manufacturers in the USA. Along with the outstanding overall rating of the brand Porsche, the sports car 911 Carrera and the sporty Cayenne SUV also earned hon-ors: Based on their equally high quality and esteem, customers confirmed the two model series as the best vehicles in their categories “Premium Sporty” and “Midsize Premium Multi Activity Vehicle”.

The APEAL study assessed the satisfaction of new car owners after the first 90 days. A total of approximately 81,000 people were asked to evaluate their vehicle according to 95 criteria in areas such as driving dynamics, power, design, comfort and suitability for everyday use in the period from February to May 2009. Already one month prior, the outstanding new car quality of Porsche earned second place in the equally prestigious study “Initial Quality Study” by J.D. Power. J.D. Power and Associates are among the leading and most renowned market research companies in the world.